You built a great product abroad.
Now make Germany notice it.
We help international brands become visible in the German-speaking market — across Google.de, ChatGPT, Perplexity and LinkedIn. Native German messaging, performance reporting in English, one local team that gets it done.
Europe's most lucrative market — and most demanding audience.
Germany, Austria and Switzerland combine ~ 100 million highly digital consumers with the strongest B2B economy in continental Europe. The catch: they buy in German, with German legal cues, German references and German trust signals.
~100 m
German speakers across DE, AT and CH — Europe's largest single-language market.
€4.6 T
Combined GDP of the DACH region — bigger than France or the UK.
40 %
of German B2B buyers already use AI search (ChatGPT, Perplexity, Google AI) for vendor research.
< 12 %
of decision-makers will read meaningful content on a website that isn't in proper German.
Most international brands launch into DACH the same way — and quietly fail.
You translate the website with DeepL. You ship the same campaigns from your global account. You hire one Germany-based salesperson and call it a market entry. Six months later, traffic is mediocre, conversion is worse, and nobody can tell you why.
- No campaigns without German keyword research and clear local KPIs
- English reporting and a named senior contact in your timezone
- Transparent budget — every euro spent is traceable to a business outcome
No generic full-service deck.
Just the channels that move the DACH market.
We focus on the channels and methods that actually generate pipeline in Germany, Austria and Switzerland — and we run them in fluent native German, not Anglo-translated copy.
SEO for DACH
Rank in Google.de, Google.at and Google.ch — in fluent native German. Technical foundations, German keyword research and content that actually converts in the local market.
Learn moreGEO / AI Visibility
Get cited by ChatGPT, Perplexity and Google AI when DACH buyers ask in German. Generative Engine Optimization for international brands that want to be in the answer, not buried on page 2.
Learn moreGoogle Ads DACH
No budget burn through copy-pasted English campaigns. Granular keyword structures, German ad copy and landing pages — built for ROAS, not impressions.
Learn moreLinkedIn DACH B2B
Reach German, Austrian and Swiss decision-makers on the only B2B network they trust. Strategic content, German messaging, performance-driven Sponsored Content & InMail.
Learn moreConversion for DACH
German users buy differently — more proof, more detail, more legal cues. Audits, A/B tests and funnel work that turn international websites into trusted local destinations.
Learn moreMarket Entry Strategy
Your launchpad into the DACH market — positioning, channel mix, German messaging, legal essentials and a 90-day rollout plan.
Learn moreYour DACH project?
Let's figure out which lever moves the needle fastest for your specific brand and category.
Start the conversationWhat sets us apart from your global agency-of-record
Local German, not translated English
Every keyword, ad, landing page and LinkedIn post is written by senior German native speakers — not run through DeepL with the rough edges left in.
Senior team, English reporting
No junior account managers. You get a named senior strategist who reports to you in clean English, on your schedule, with metrics aligned to your global KPI tree.
Early to AI search
We are one of the first agencies in Germany running GEO (Generative Engine Optimization) at scale — meaning your brand can appear in ChatGPT, Perplexity and Google AI answers in German.
From "we want Germany" to "Germany knows us." In 90 days.
Discovery & DACH audit
We map your global positioning to the DACH context, audit your German visibility (Google.de, AI search, LinkedIn) and benchmark you against local competitors. No fluff.
Strategy & 90-day roadmap
Channel mix, German messaging system, legal and technical essentials, and a prioritised 90-day rollout — with KPIs that map to your global reporting.
Native execution
Senior German strategists run the campaigns, copy, landing pages and outbound. Reporting and weekly stand-ups happen in English, in your timezone.
Scale what works
Monthly business review with clear ROI per channel. We scale what compounds, kill what doesn't — and your global team stays in full control.
"We tried two London agencies before alber. They both 'did Germany' on the side. alber is the first team that actually moved the needle for us in Munich and Vienna — and they explained every euro in plain English."
Ready to be heard in German?
30 minutes. We will tell you the three highest-leverage moves for your brand in DACH, and whether we are even the right team for you. No pitch deck.